(WebChat) Send Gtag Event
Integrating Google Tag Manager (GTM) with your automation flows allows you to track user interactions effectively. By sending custom events to GTM, you can gain deeper insights into customer behaviour, optimise marketing strategies, and enhance user engagement. Sending Custom Eve
Listen to an audio overview
A short, AI-generated podcast-style summary of this article.
Integrating Google Tag Manager (GTM) with your automation flows allows you to track user interactions effectively. By sending custom events to GTM, you can gain deeper insights into customer behaviour, optimise marketing strategies, and enhance user engagement.
Sending Custom Events to Google Tag Manager
Utilise bot automation flows within the omnichannel to send custom events to Google Tag Manager (GTM).
To begin, click on the action block, then select 'Advance Actions' and choose 'Send gtag event'.
Next, click on 'edit action' to create your custom event.
After creating the event, incorporate it into your flow. The tag will trigger once you reach the specified point in your flow.
For further details on Google Tag Management Events, visit: ()