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Create Click to WhatsApp Ads

Boost your business's reach and engagement by setting up Click-to-WhatsApp ads using Flexito OmniAI. This guide will walk you through the process of creating a WhatsApp Business API account, linking it to your Facebook page, and setting up effective ad campaigns in Facebook Ads M

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Boost your business's reach and engagement by setting up Click-to-WhatsApp ads using Flexito OmniAI. This guide will walk you through the process of creating a WhatsApp Business API account, linking it to your Facebook page, and setting up effective ad campaigns in Facebook Ads Manager.

Step 1: Create a WhatsApp Business API Account with Flexito OmniAI

To engage with your advertising audience, a personal WhatsApp number won't suffice. Before launching Click-to-WhatsApp ads in Ad Manager, make sure to set up a WhatsApp Business API account via Flexito OmniAI. For detailed steps, visit: .

Step 2: Connect Your WhatsApp Business API Account to Your Facebook Page

Meta requires linking your WhatsApp Business account to a Facebook Page before you can create Click-to-WhatsApp ads. Follow these steps to connect them:

  1. Ensure you have admin access to the Facebook Page.

  2. Go to your Facebook Page > Click "Settings" (top right corner) > Select "WhatsApp" ().

  3. Enter your WhatsApp Business phone number and click "Continue."

  4. Complete the binding by entering the verification code.

If you plan to run ads on Instagram, link your Instagram account to your Facebook Page as well.

After completing these steps, you can start setting up your first Click-to-WhatsApp ad.

Step 3: Set Up Click-to-WhatsApp Ads in Facebook Ads Manager

3.1 Access Facebook Ads Manager

Log into your Facebook Ads Manager and click "Create" ().

3.2 Select a Campaign Objective

For WhatsApp integration, choose "Traffic," "Engagement," or "Sales." Here, we use "Engagement" as an example.

3.3 Enter Campaign Details, including: Campaign Name

Specify if your ads fall under special categories like employment, credit, or housing.

Decide if you want to conduct A/B testing for your ads.

3.4 Set Up Ad Set Details

  • Conversion location: Choose “Messaging apps”

  • Ad type: Select "Click to message"

  • Facebook Page: Choose your “Facebook Page”

  • Messaging Apps: Select “WhatsApp”

Note: Your WhatsApp number will only appear if you've completed Step 2: Connect your WhatsApp Business API account to your Facebook page.

3.5 Define Your Audience, Ad Format, Budget, and Schedule For a detailed understanding of bidding strategies, refer to Facebook Ads Manager ().

After selecting the objective and budget for your ad campaign, click "Next" to define the ad sets for this campaign.

3.6 Design Creative Ads

  • Adjust ad placements on Facebook and Instagram by editing image dimensions. Convert images into a video slideshow to boost click-through rates.

  • Add primary text and headlines for your Click-to-WhatsApp ads on Facebook and Instagram. You can include up to five options for each.

  • Provide descriptions for more context and information in your ads.

  • Select a Call to Action (CTA) button for your WhatsApp ads from the available options.

  • Use the advanced preview to see how your ads will appear across different placements, like Facebook and Instagram feeds.

3.7 Create and Preview a Message Template

Click "Create" to develop a welcome message template for quick interactions when users click on your ads.

3.8 Publish Your Ads

Facebook will review your ad. Once approved, it will be live according to your targeting settings.