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Unlock the power of data-driven decision-making with Insights in Meta Business Manager. This feature allows businesses to track and analyse their WhatsApp Business Account (WABA) performance, helping you optimise your messaging strategy and improve customer engagement. Follow the

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Unlock the power of data-driven decision-making with Insights in Meta Business Manager. This feature allows businesses to track and analyse their WhatsApp Business Account (WABA) performance, helping you optimise your messaging strategy and improve customer engagement. Follow these steps to see if Insights is available for your account.

Verify the availability of Insights in Meta Business Manager

To check availability, follow these steps:

  • Log in to Meta Business Manager

  • Go to “WhatsApp Manager” and select “Message Templates”

Search for the following:

  • Look for an Analytics/Insights tab

If the tab is missing, this feature has not been activated for your WABA yet.